Last Updated: 18 November 2025
1. Introduction
Welcome to Trusted Professionals. We are committed to protecting your personal data and respecting your privacy. This privacy policy explains how we collect, use, store, and protect your personal information when you use our website or request our roofing services.
Data Controller: Trusted Professionals
Contact Email: [email protected]
Website: www.trusted-professionals.co.uk
Trusted Professionals operates as a sole trader business. We are not required to register with the Information Commissioner’s Office (ICO) as we do not process large volumes of sensitive personal data.
2. Information We Collect
2.1 Information You Provide Directly
When you use our website’s quote request form, we collect the following personal information:
- Full Name – to identify you and personalise our communication
- Email Address – to respond to your enquiry and send you your quote
- Phone Number – to contact you regarding your roofing requirements
- Postcode – to determine if your property is within our service area and to provide accurate quotes
This information is collected only when you voluntarily submit it through our contact form. You are not required to provide this information, but without it, we will be unable to respond to your enquiry or provide you with a quote.
2.2 Information Collected Automatically
When you visit our website, we automatically collect certain technical information through Google Analytics:
- IP address (anonymised)
- Browser type and version
- Operating system
- Pages visited and time spent on each page
- Referring website or source
- Date and time of your visit
- Device type (desktop, mobile, tablet)
This information is collected to help us understand how visitors use our website and to improve our services. Google Analytics uses cookies to collect this data.
2.3 Information We Do Not Collect
We do not collect:
- Payment card information (we do not process payments through our website)
- Information about children under 16 years of age
- Sensitive personal data such as health information, racial or ethnic origin, religious beliefs, or political opinions
3. How We Use Your Information
3.1 Lawful Basis for Processing
We process your personal data under the following lawful bases as defined by UK GDPR:
- Legitimate Interests: To respond to your enquiry and provide you with information about our roofing services
- Consent: You provide explicit consent when you submit our contact form, acknowledging our privacy policy
3.2 Purposes of Data Processing
We use your personal information for the following purposes:
- To respond to your roofing enquiry and provide you with a free quote
- To communicate with you about your roofing requirements
- To pass your details to trusted local roofing professionals in your area who can fulfil your requirements
- To improve our website and services based on usage analytics
- To comply with legal obligations and maintain business records
Important: We operate as a lead generation service. When you submit an enquiry, we manually pass your contact details to qualified local roofing businesses in the Cheshire area who may contact you to provide quotes and discuss your roofing needs.
3.3 Marketing Communications
We do not currently send marketing emails or promotional communications. We will only contact you in direct response to your enquiry about roofing services.
If we introduce marketing communications in the future, we will:
- Obtain your explicit consent before sending any marketing emails
- Provide a clear and easy way to unsubscribe from all marketing communications
- Update this privacy policy to reflect our marketing practices
4. How We Share Your Information
4.1 Sharing with Local Roofing Businesses
The primary purpose of our service is to connect you with qualified local roofing professionals. When you submit an enquiry through our website, we manually share your contact information (name, email, phone number, and postcode) with one or more trusted roofing businesses in your area.
These businesses may contact you directly to:
- Discuss your roofing requirements
- Arrange a property inspection
- Provide detailed quotes for the work required
We carefully select local businesses to ensure they are reputable, but we are not responsible for how these third-party businesses handle your data once it has been shared. We recommend you review their individual privacy policies.
4.2 Third-Party Service Providers
We use the following third-party services that may process your data:
- ShockHosting: Our website hosting provider, with servers located in the United Kingdom. They may have access to technical data stored on our servers.
- Google Analytics: We use Google Analytics to understand how visitors use our website. Google may process anonymised usage data. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
4.3 Legal Requirements
We may disclose your personal information if required by law or in response to valid requests by public authorities (e.g., court orders or government agencies).
4.4 What We Don’t Do
We will never:
- Sell your personal data to third parties
- Share your data for marketing purposes without your explicit consent
- Transfer your data outside the UK or European Economic Area without appropriate safeguards
- Use your data for any purpose not disclosed in this privacy policy
5. Data Storage and Security
5.1 Where We Store Your Data
Your personal data is stored:
- In our website database hosted on UK-based servers operated by ShockHosting
- On secure systems used for manually processing and forwarding enquiries to local roofing businesses
All data is stored within the United Kingdom and is not transferred internationally.
5.2 Security Measures
We take the security of your data seriously and implement appropriate technical and organisational measures:
- SSL Encryption: Our website uses HTTPS/SSL encryption to protect data transmitted between your browser and our servers
- Secure Database: Personal data collected through forms is stored in a secure database with restricted access
- Access Controls: Only authorised personnel have access to personal data
- WordPress Security: We keep our WordPress installation and plugins updated to protect against known vulnerabilities
5.3 Data Retention
We retain your personal data for as long as necessary to fulfil the purposes outlined in this privacy policy:
- Quote Enquiries: We retain enquiry data for up to 24 months to enable follow-up and maintain business records
- Analytics Data: Google Analytics data is retained according to Google’s data retention policies (typically 26 months)
After the retention period, we will securely delete or anonymise your personal data unless we are required to retain it for legal or regulatory purposes.
5.4 Data Backup
Please note that we do not currently maintain regular backups of our database. We are working to implement a backup solution to ensure data protection and business continuity.
6. Cookies
6.1 What Are Cookies
Cookies are small text files that are placed on your device when you visit a website. They help websites remember your preferences and understand how you use the site.
6.2 Cookies We Use
Our website uses the following types of cookies:
- Essential Cookies: Required for the website to function properly (e.g., session cookies for form submissions)
- Analytics Cookies: Google Analytics cookies that help us understand how visitors use our website. These cookies collect information anonymously and report website trends.
6.3 Google Analytics Cookies
Google Analytics uses cookies to collect information about how visitors use our site. The information generated includes:
- Number of visitors to the site
- Where visitors have come from
- Pages visited
- Time spent on the site
Google Analytics cookies used on our site include:
- _ga (expires after 2 years)
- _gid (expires after 24 hours)
- _gat (expires after 1 minute)
6.4 Managing Cookies
You can control and manage cookies in several ways:
- Browser Settings: Most web browsers allow you to refuse cookies through their settings. However, this may impact your experience on our website.
- Google Analytics Opt-out: Install the Google Analytics Opt-out Browser Add-on
For more information about cookies, visit www.aboutcookies.org.
7. Your Rights Under UK GDPR
Under UK data protection law, you have the following rights regarding your personal data:
7.1 Right to Access
You have the right to request a copy of the personal information we hold about you. This is known as a “subject access request.”
7.2 Right to Rectification
You have the right to ask us to correct any personal information about you that is inaccurate or incomplete.
7.3 Right to Erasure (Right to be Forgotten)
You have the right to request that we delete your personal data in certain circumstances, such as:
- The data is no longer necessary for the purpose it was collected
- You withdraw your consent (where consent was the basis for processing)
- You object to the processing and there are no overriding legitimate grounds
7.4 Right to Restrict Processing
You have the right to ask us to restrict how we use your personal data in certain circumstances.
7.5 Right to Data Portability
You have the right to receive your personal data in a structured, commonly used, and machine-readable format and to transfer it to another data controller.
7.6 Right to Object
You have the right to object to our processing of your personal data where we are relying on legitimate interests as the legal basis.
7.7 Rights Related to Automated Decision Making
We do not use automated decision-making or profiling on our website.
7.8 How to Exercise Your Rights
To exercise any of these rights, please contact us at:
Email: [email protected]
We will respond to your request within one month of receipt. If your request is complex or we receive multiple requests, we may extend this period by a further two months, but we will notify you if this is necessary.
You will not usually have to pay a fee to exercise your rights. However, we may charge a reasonable fee or refuse to comply with your request if it is clearly unfounded, repetitive, or excessive.
8. Children’s Privacy
Our website and services are not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16.
If you are under 16, please do not use our website or submit any personal information through our contact forms. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately at [email protected], and we will delete the information.
9. Links to Other Websites
Our website may contain links to third-party websites, including websites of local roofing businesses we work with. This privacy policy applies only to our website.
We are not responsible for the privacy practices or content of external websites. When you leave our website, we encourage you to read the privacy policy of every website you visit.
10. Changes to This Privacy Policy
We may update this privacy policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors.
When we make changes to this policy, we will:
- Update the “Last Updated” date at the top of this page
- Post the revised policy on our website
- Notify you of significant changes if we have your contact information and the changes materially affect how we use your personal data
We encourage you to review this privacy policy periodically to stay informed about how we protect your information.
11. Contact Us
If you have any questions, concerns, or requests regarding this privacy policy or how we handle your personal data, please contact us:
Email: [email protected]
We aim to respond to all enquiries within 5-10 business days.
